P ublications

Books


Otra forma de liderar es necesaria, sobre todo en tiempos de gran incertidumbre en los que nos hemos cuestionado absolutamente todo, en los que es necesario reinventar las relaciones, cuando un liderazgo no solo depende de la eficiencia y eficacia, sino de la magia de la forma y el fondo.


En Reinventa tu liderazgo encontrarás tu libro de cabecera si buscas y sueñas con sacar lo mejor de los demás en estos momentos de grandes cambios de una manera valiente y decidida, si miras hacia un futuro esperanzador repleto de páginas en blanco por completar. En esta obra descubrirás doce claves para lograr:

• gestionar equipos,

• mejorar la comunicación,

• desarrollar tus habilidades y tu crecimiento personal,

• fidelizar el talento y

• potenciar el lado más emocional, resiliente e integrador en un mundo en el que la tecnología y la inmediatez parecen querer relegar nuestra faceta más humana.


Sé consciente de que el futuro se construye junto a un gran equipo, día a día, comenzando hoy, y tú eres su arquitecto.




In an ageing world, a better and deeper understanding of the senior segment is crucial. This thesis focuses in the study of the senior tourism, a topic that has been receiving increasing attention in literature due to its growth potential and the specificities that seniors can present in their way of consuming tourism and leisure travelling. The first few years of the 21st millennium have brought extraordinary change and transformation in destination planning and management. It is obvious that the increasing importance of the tourism industry needs an improvement in knowledge for this important segment so as to be able to tailor offerings to senior cohort groups.


The overall aim of this study is to understand how seniors want to travel, and to determine the trends, forces in play and key preferences that may affect the way that seniors will consume tourism in the future.


The tourism industry must be attentive to the senior market because of the rapid increase in this market’s size in an ageing society and the changes in the way they are consuming products and services. Sophistication should be further explored, and opportunities provided to better anticipate, maximize and genuinely understand the needs, wants, concerns, preferences and insights of this heterogeneous segment of the population.


Academic publications


2021


Balderas-Cejudo; A; Gavilan, D; Fernandez Lores, S. (forthcoming 2021). Michelin starred restaurants and its contribution to luxury tourism. Dixit, S (Edit). Luxury Management for Tourism and Hospitality. Elsevier


Balderas-Cejudo, A and Leeson W. G. (forthcoming 2021). “Resilience of Tourism Employees” Encyclopedia of Tourism Management, Ed. D. Buhalis. Edward Elgar Publishing Limited.


Balderas-Cejudo, A.; Patterson, I. and Leeson, G (forthcoming 2021). Ageing Well, at Encyclopedia of Gerontology and Population Aging, edited by Danan Gu & Matthew Dupre. Springer


Balderas-Cejudo, A.; Patterson, I. and Leeson, G (forthcoming 2021). Ageing Well, at Encyclopedia of Gerontology and Population Aging, edited by Danan Gu & Matthew Dupre. Springer


Patterson, I; Balderas-Cejudo, A; Pegg, S (forthcoming 2021). Tourism preferences and perceptions of senior travellers and their impact on healthy ageing" Anatolia. Special Issue SCOPUS.


Patterson, I and Balderas-Cejudo, A (forthcoming 2021). “Senior Travellers Experience” Encyclopedia of Tourism Management, Ed. D. Buhalis. Edward Elgar Publishing Limited.



2020


Alcoba J., Mostajo S., Paras R., Ebron R.A., Balderas-Cejudo A. (2020) On Finding the Voice of the Customer in the Digital Traces of the Michelin-Star Gastronomy Experience: Unveiling Insights for Service Design. In: Nóvoa H., Drăgoicea M., Kühl N. (eds) Exploring Service Science. IESS 2020. Lecture Notes in Business Information Processing, vol 377. Springer, Cham


Balderas- Cejudo, A. and Patterson, I (2020). Routledge Handbook of Tourism Experience Management and Marketing. Dixit S (Edit). Routledge


Balderas-Cejudo, A., & Leeson, G. W. (2020). Senior tourism and customer experience: Links and opportunities. In The Routledge Handbook of Tourism Experience Management and Marketing (pp. 570-579). Routledge.


Balderas-Cejudo, A; Patterson, I & Leeson, G (2020). Gastronomic tourism and the senior foodies market. Gastronomy and Food Science, edited by Galanakis, C. Elsevier.



2019


Balderas-Cejudo, A; Cearra, J; Echegaray, L; García, A; Morcillo, B and Múgica, G. (2019). Creación de la red de emprendimiento de Bizkaia Sarekin. Proceso metodológico de cocreación. DEMA. ISBN: 978-84-09-17023-4


Balderas- Cejudo, A., Patterson, I & Leeson, G. (2019) Senior Travellers: An emerging Market Segment in Gastronomy Tourism. Dixit E. (Ed). Routledge Handbook of Gastronomy Tourism. Routledge.


Balderas- Cejudo, A., Patterson, I & Leeson, G. (2019). Senior foodies: a developing niche market in gastronomic tourism. International Journal of Gastronomy and Food Science. (JCR)


Balderas-Cejudo, M. A. (2019). Towards a deeper understanding of senior tourists: challenges and opportunities of an emerging market segment. Journal of Tourism and Heritage Research, 2(2), 262-277.


Hernández, R.D.; Balderas - Cejudo, M.A. and Alonso, D. (2019). Gastronomy: a customer study of restaurant in Cordoba (Spain) included in a prestigious guide. Revista Internacional de Turismo, Empresa y Territorio, 3 (2), 131-145.



2018


Balderas- Cejudo, A., Leeson, G., and Urdaneta, E.. (2018). Senior Tourism: An emerging and attractive market segment for destinations. D. Gursoy, D. & C. G. Chi (Eds). Routledge Handbook of Destination Marketing. Routledge


Cearra, J; Saiz, M; Balderas. A; García, A. and Echegaray, L (2018). Improving the entrepreneurship support through collaboration among agents of Biscayan Ecosystem. Sixth International Workshop Entrepreneurship Culture, Finances and Economic Development, Santander (Spain)14-15 Junio 2018.


Patterson, I.; Balderas Cejudo, A. (2018). Continuing and Emerging Trends of Senior Tourism: A Review of the Literature. Journal of Population Ageing. https://doi.org/10.1007/s12062-018-9228-4. SCOPUS



2017


Aparicio, G., Balderas-Cejudo, A. et al. (2017). Cien Comercios Vascos con los que aprender. Martinez, C and Zorrilla, P (Eds). Editorial Sargantana.


Balderas-Cejudo, A., and Rivera-Hernaez, O. (2017). The Silver Segment: a case study on how to adapt Marketing Strategies to Segmentation Opportunities in the Hospitality Industry. In D. Gursoy (Eds), Routledge Handbook of Hospitality Marketing. Routledge



2016


Balderas-Cejudo, A., Rivera-Hernaez, O., & Patterson, I. (2016). The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies. Journal of Population Ageing, 9(4), 345- 373. SCOPUS


Patterson, I., Sie, L., Balderas-Cejudo, A., & Rivera-Hernáez, O. (2017). Changing trends in the baby boomer travel market: importance of memorable experiences. Journal of Hospitality Marketing & Management, 26(4), 347- 360. JCR



2014


Vicente, A., Ruiz, M., Tamayo, U., and Balderas, A. (2004). Compatibilidad entre responsabilidad social corporativa y competitividad: Estado de la cuestión en el ámbito Internacional. Bilbao: Instituto de Economía aplicada a la empresa UPV/EHV.