Books
YA A LA VENTA LA SEGUNDA EDICIÓN DE “REINVENTA TU LIDERAZGO
Reinventa tu liderazgo es un viaje transformador que te guiará a través de 12 claves en las que se pone de manifiesto que la magia no está solo en la manera en la que hacemos las cosas, sino también en cómo hacemos sentirse a los demás. En cada capítulo te sumergirás en una dimensión diferente del liderazgo y del autoliderazgo: desde la empatía hasta la autenticidad pasando por la comunicación, la resiliencia y el poder de cuidar los detalles.
En este mundo de cambios vertiginosos en los que se entrelazan oportunidades inesperadas con la incertidumbre amenazante, el liderazgo exige un nuevo enfoque y requiere —quizás más que nunca— adaptación, visión y una clara voluntad de reinventarse.
Adela Balderas te mostrará estrategias, herramientas y recursos prácticos que te permitirán mirar más allá de las palabras y te guiará en su uso. Descubrirás doce claves para lograr:
• gestionar equipos,
• mejorar la comunicación,
• desarrollar tus habilidades y tu crecimiento personal,
• fidelizar el talento y
• potenciar el lado más emocional, resiliente e integrador en un mundo en el que la tecnología y la inmediatez parecen querer relegar nuestra faceta más humana.
Porque la vida no es esperar a que pase la tormenta, sino aprender a bailar bajo la lluvia.
Otra forma de liderar es necesaria, sobre todo en tiempos de gran incertidumbre en los que nos hemos cuestionado absolutamente todo, en los que es necesario reinventar las relaciones, cuando un liderazgo no solo depende de la eficiencia y eficacia, sino de la magia de la forma y el fondo.
En Reinventa tu liderazgo encontrarás tu libro de cabecera si buscas y sueñas con sacar lo mejor de los demás en estos momentos de grandes cambios de una manera valiente y decidida, si miras hacia un futuro esperanzador repleto de páginas en blanco por completar. En esta obra descubrirás doce claves para lograr:
• gestionar equipos,
• mejorar la comunicación,
• desarrollar tus habilidades y tu crecimiento personal,
• fidelizar el talento y
• potenciar el lado más emocional, resiliente e integrador en un mundo en el que la tecnología y la inmediatez parecen querer relegar nuestra faceta más humana.
Sé consciente de que el futuro se construye junto a un gran equipo, día a día, comenzando hoy, y tú eres su arquitecto.
In an ageing world, a better and deeper understanding of the senior segment is crucial. This thesis focuses in the study of the senior tourism, a topic that has been receiving increasing attention in literature due to its growth potential and the specificities that seniors can present in their way of consuming tourism and leisure travelling. The first few years of the 21st millennium have brought extraordinary change and transformation in destination planning and management. It is obvious that the increasing importance of the tourism industry needs an improvement in knowledge for this important segment so as to be able to tailor offerings to senior cohort groups.
The overall aim of this study is to understand how seniors want to travel, and to determine the trends, forces in play and key preferences that may affect the way that seniors will consume tourism in the future.
The tourism industry must be attentive to the senior market because of the rapid increase in this market’s size in an ageing society and the changes in the way they are consuming products and services. Sophistication should be further explored, and opportunities provided to better anticipate, maximize and genuinely understand the needs, wants, concerns, preferences and insights of this heterogeneous segment of the population.
Academic publications
2023
Ozturk, A. B., Pizam, A., Hacikara, A., An, Q., Chaulagain, S., Balderas-Cejudo, A., ... & State, O. (2023). Hotel customers' behavioral intentions toward service robots: the role of utilitarian and hedonic values. Journal of Hospitality and Tourism Technology.
Patterson, I., & Balderas-Cejudo, A. (2023). Tourism towards healthy lives and well-being for older adults and senior citizens: Tourism agenda 2030. Tourism Review, 78(2), 427-442.
Ravina-Ripoll, R., Balderas-Cejudo, A., Núñez-Barriopedro, E., & Galván-Vela, E. (2023). Are chefs happiness providers? Exploring the impact of organisational support, intrapreneurship and interactional justice from the perspective of happiness management. International Journal of Gastronomy and Food Science, 100818.
Balderas-Cejudo, A., & Patterson, I. (2023). Volunteer tourism: The future of baby boomer tourists in a post pandemic world. Journal of Hospitality and Tourism Management, 55, 139-142.
Balderas-Cejudo, A., & Patterson, I. TOURISM AS A MEANS OF HAPPINESS AND SUBJECTIVE WELL-BEING FOR OLDER TRAVELERS EL TURISMO COMO MEDIO DE FELICIDAD Y BIENESTAR SUBJETIVO PARA LOS VIAJEROS MAYORES.
Patterson, I., & Balderas-Cejudo, A. (2023). Baby boomers and sustainable tourism. Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology.
Balderas-Cejudo, A., Buenechea-Elberdin, M., Baniandrés, J., & Leeson, G. W. (2023). Resilient leadership in the tourism industry. In Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology (pp. 210-219). Routledge.
Lopez, B., & Balderas-Cejudo, A. (2023). Sustainability and Wine Tourism: New Challenges and Opportunities for a More Conscious Consumer–The Case of Gramona Wineries. Handbook of Research on Sustainability Challenges in the Wine Industry, 82-94.
Balderas-Cejudo, A. , Aldama, I. Z., & Sanchez, A. I. (2023). Communicating Sustainability to Wine Tourists, the Next "Big Thing" for the Landmark Wineries: The Case of Emilio Moro Wineries. In Handbook of Research on Sustainability Challenges in the Wine Industry (pp. 1-15). IGI Global.
Balderas - Cejudo, A.& Patterson, I. (2023). Tourism as a Means of Happiness and Subjective Well-Being for Senior Travelers. Anduli: revista andaluza de ciencias sociales, (23), 19-33.
Balderas-Cejudo, A., & López, B. (2023). Engaging Guests in the Sustainability Experience: Leading question: How can hotels engage guests in sustainability endeavours and experiences?. In Critical Questions in Sustainability and Hospitality (pp. 265-275). Routledge.
2022
Balderas-Cejudo, A., Alava, J. I., & Zurbitu-Aldama, I. (2022). Discovering silver market segments in cooking courses: The case of Basque Culinary Center. International Journal of Gastronomy and Food Science, 100496
Balderas-Cejudo, A., & Leeson, G. W. (2022). Resilience of Tourism Employees. In Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing.
Balderas-Cejudo, A., Gavilan, D., & Fernandez-Lores, S. (2022). Michelin-starred Restaurants and Its Contribution to Luxury Gastronomy Tourism. In The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing Limited.
Gavilan, D., Balderas-Cejudo, A., & Martinez-Navarro, G. (2022). Luxury Tourism in the New Normal: In Search of the New Memorability. In The Emerald Handbook of Luxury Management for Hospitality and Tourism. Emerald Publishing Limited
Patterson, I., & Balderas-Cejudo, A. (2022). Senior Travellers’ Experience. In Encyclopedia of Tourism Management and Marketing (pp. 1-2). Edward Elgar Publishing.
Pizam, A., Ozturk, A. B., Balderas-Cejudo, A., Buhalis, D., Fuchs, G., Hara, T., ... & Chaulagain, S. (2022). Factors affecting hotel managers’ intentions to adopt robotic technologies: A global study. International Journal of Hospitality Management, 102, 103139.
2021
Balderas-Cejudo, A. (2021). Reinventa tu liderazgo: 12 claves para gestionar equipos. ESIC Editorial.
Balderas-Cejudo, A., Patterson, I., & Leeson, G. W. (2021). Gastronomic tourism and the senior foodies market. In Gastronomy and Food science (pp. 193-204). Academic Press.
Gavilan, D., Balderas-Cejudo, A., Fernández-Lores, S., & Martinez-Navarro, G. (2021). Innovation in online food delivery: Learnings from COVID-19. International journal of gastronomy and food science, 24, 100330.
Patterson, I., Balderas-Cejudo, A., & Pegg, S. (2021). Tourism preferences of seniors and their impact on healthy ageing. Anatolia, 1-12
2020
Alcoba J., Mostajo S., Paras R., Ebron R.A., Balderas-Cejudo A. (2020) On Finding the Voice of the Customer in the Digital Traces of the Michelin-Star Gastronomy Experience: Unveiling Insights for Service Design. In: Nóvoa H., Drăgoicea M., Kühl N. (eds) Exploring Service Science. IESS 2020. Lecture Notes in Business Information Processing, vol 377. Springer, Cham
Balderas- Cejudo, A. and Patterson, I (2020). Routledge Handbook of Tourism Experience Management and Marketing. Dixit S (Edit). Routledge
Balderas-Cejudo, A., & Leeson, G. W. (2020). Senior tourism and customer experience: Links and opportunities. In The Routledge Handbook of Tourism Experience Management and Marketing (pp. 570-579). Routledge.
Balderas-Cejudo, A; Patterson, I & Leeson, G (2020). Gastronomic tourism and the senior foodies market. Gastronomy and Food Science, edited by Galanakis, C. Elsevier.
2019
Balderas-Cejudo, A; Cearra, J; Echegaray, L; García, A; Morcillo, B and Múgica, G. (2019). Creación de la red de emprendimiento de Bizkaia Sarekin. Proceso metodológico de cocreación. DEMA. ISBN: 978-84-09-17023-4
Balderas- Cejudo, A., Patterson, I & Leeson, G. (2019) Senior Travellers: An emerging Market Segment in Gastronomy Tourism. Dixit E. (Ed). Routledge Handbook of Gastronomy Tourism. Routledge.
Balderas- Cejudo, A., Patterson, I & Leeson, G. (2019). Senior foodies: a developing niche market in gastronomic tourism. International Journal of Gastronomy and Food Science. (JCR)
Balderas-Cejudo, M. A. (2019). Towards a deeper understanding of senior tourists: challenges and opportunities of an emerging market segment. Journal of Tourism and Heritage Research, 2(2), 262-277.
Hernández, R.D.; Balderas - Cejudo, M.A. and Alonso, D. (2019). Gastronomy: a customer study of restaurant in Cordoba (Spain) included in a prestigious guide. Revista Internacional de Turismo, Empresa y Territorio, 3 (2), 131-145.
2018
Balderas- Cejudo, A., Leeson, G., and Urdaneta, E.. (2018). Senior Tourism: An emerging and attractive market segment for destinations. D. Gursoy, D. & C. G. Chi (Eds). Routledge Handbook of Destination Marketing. Routledge
Cearra, J; Saiz, M; Balderas. A; García, A. and Echegaray, L (2018). Improving the entrepreneurship support through collaboration among agents of Biscayan Ecosystem. Sixth International Workshop Entrepreneurship Culture, Finances and Economic Development, Santander (Spain)14-15 Junio 2018.
Patterson, I.; Balderas Cejudo, A. (2018). Continuing and Emerging Trends of Senior Tourism: A Review of the Literature. Journal of Population Ageing. https://doi.org/10.1007/s12062-018-9228-4. SCOPUS
2017
Aparicio, G., Balderas-Cejudo, A. et al. (2017). Cien Comercios Vascos con los que aprender. Martinez, C and Zorrilla, P (Eds). Editorial Sargantana.
Balderas-Cejudo, A., and Rivera-Hernaez, O. (2017). The Silver Segment: a case study on how to adapt Marketing Strategies to Segmentation Opportunities in the Hospitality Industry. In D. Gursoy (Eds), Routledge Handbook of Hospitality Marketing. Routledge
2016
Balderas-Cejudo, A., Rivera-Hernaez, O., & Patterson, I. (2016). The Strategic Impact of Country of Origin on Senior Tourism Demand: the Need to Balance Global and Local Strategies. Journal of Population Ageing, 9(4), 345- 373. SCOPUS
Patterson, I., Sie, L., Balderas-Cejudo, A., & Rivera-Hernáez, O. (2017). Changing trends in the baby boomer travel market: importance of memorable experiences. Journal of Hospitality Marketing & Management, 26(4), 347- 360. JCR
2014
Vicente, A., Ruiz, M., Tamayo, U., and Balderas, A. (2004). Compatibilidad entre responsabilidad social corporativa y competitividad: Estado de la cuestión en el ámbito Internacional. Bilbao: Instituto de Economía aplicada a la empresa UPV/EHV.
